Archives For CSR

It’s very common for NGOs, companies and individuals to get more active in the direction of doing good for the community during the holy month of Ramadan; with the revolution of social media, such social good activities started to get more exposure especially for companies that are aiming to implement different CSR campaigns during Ramadan.

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CSRIt has been a long time since I started to work with a lot of NGOs when I started Nakhweh back in 2009, as a supportive platform to serve social institutions and initiatives. One of my main observations during the last few years, is the maldistribution of funds happening in Jordan. I was always trying to understand why a lot of impactful organizations or initiatives, regardless of their size and the people behind them, were failing to secure a very small amount of money to sustain themselves and continue their mission.

NGO funds in Jordan can be categorized under two main pillars; local and international funds. Local funds are mostly from private sector companies, and these come under the umbrella of the misunderstood CSR concept, also a small portion of these funds come from certain individuals.

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Regardless of my endless fights with Zain Jordan, even after I got rid of their service; their أنا مع زين is absolutely getting on my nerves, I find it really useless and reflects nothing but how cocky and bumptious the company is. What value does Omar Al-Abdullat, Diana Karazon or Mohammad Al-Wakeel give the company or give me as a consumer (and I know they are not the only ones in the campaign)? Why those people? Where’s the rest of the community or the other users of the “largest” mobile provider in Jordan?

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I might be against the concept of having certain products or services targeting certain cultures or areas by private companies that provide their services to the public mass; such a strategy could be more harmful than beneficial, from a development point of view, especially for areas that are considered underprivileged; it makes those people or areas feel more disconnected rather than feeling special. However, we can’t ignore that such strategies exist already, thus, I decided to write this post and reflect my personal perspective on how private sector should be doing it, in order to really serve their target audience and help in bridging the existing gap between communities.

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Here in Jordan, after we are done with the High School (Tawjihi) dilemma, thinking that we’re getting into something new, which is university; most of us get surprised and disappointed after getting to know it’s not the glamorous world we were expecting. We continue 4 years of university the same way we did with Tawjihi until the moment of truth comes. Graduates start looking for jobs and they sadly figure out it has nothing to do what they were learning for the past 4 years.

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بين الحين والآخر، تنضم شركة جديدة إلى القطاع الخاص دون أن يكون همها الوحيد تحقيق النجاح التجاري فحسب، بل والاهتمام أيضاً بتجسيد التزامها الحقيقي بخدمة مجتمعها. في الواقع، تعتبر هذه الشركات قلة قليلة، بل وينحصر عددها عندما يتعلق الأمر بقدرتها على تحقيق رؤاها بصورة مثمرة من خلال تنظيم مبادرات تترك أثراً إيجابياً مستداماً في مجتمعاتها.

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As  co-founder of Nakhweh.com I arrived to the United States on the 9th of April to participate in the International Visitor Leadership Program by the Department of the State under the title of “Volunteerism: United We Serve” with 104 people from more than 80 different countries. It’s my first visit to the USA; in general I like the country and the way it’s organized, also the people are very kind and friendly (I didn’t expect it though) but for sure it’s not the right place for me to live in.

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