Archives For Empowerment

CSRIt has been a long time since I started to work with a lot of NGOs when I started Nakhweh back in 2009, as a supportive platform to serve social institutions and initiatives. One of my main observations during the last few years, is the maldistribution of funds happening in Jordan. I was always trying to understand why a lot of impactful organizations or initiatives, regardless of their size and the people behind them, were failing to secure a very small amount of money to sustain themselves and continue their mission.

NGO funds in Jordan can be categorized under two main pillars; local and international funds. Local funds are mostly from private sector companies, and these come under the umbrella of the misunderstood CSR concept, also a small portion of these funds come from certain individuals.

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I might be against the concept of having certain products or services targeting certain cultures or areas by private companies that provide their services to the public mass; such a strategy could be more harmful than beneficial, from a development point of view, especially for areas that are considered underprivileged; it makes those people or areas feel more disconnected rather than feeling special. However, we can’t ignore that such strategies exist already, thus, I decided to write this post and reflect my personal perspective on how private sector should be doing it, in order to really serve their target audience and help in bridging the existing gap between communities.

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